Tara Delivery Services LLC

The Complete Brand Identity for a New Delivery Service

October 15, 2025
Branding

Establishing Tara Delivery Services LLC (TARA 1) – The Definitive Brand Identity for a New Delivery Service

Client

Tara Delivery Service LLC

Industry

Food and Consumer Goods Supply Chain/Delivery Services

Deliverables

Complete Brand Standards Guide (TARA 1 Brand Manual V 3.5) Designer: Lumrah Media FZE

Designer

Lumrah Media

The Challenge:

The Challenge: Launching a Trusted Leader from Scratch

Tara Delivery Services L.L.C. was a brand-new entity entering the highly competitive delivery market in the UAE. The primary challenge was not just to create a logo, but to build a complete, professional, and trustworthy brand identity that immediately positioned TARA 1 as the “first and preferred partner” in its sector.

The project had two core complexities:

Strategic Differentiation: Defining a brand promise that conveyed reliability, quality, and efficiency to a discerning Arabic-speaking market.
Unique Cultural Requirement: Accommodating the client’s specific request for a custom-made Arabic font shape integrated into the core logo design.

Our Strategy:

Trust, Efficiency, and Seamless Communication

Our approach focused on creating a brand identity built on the core values of Quality, Reliability, Efficiency, and Partnership.

Brand Positioning: The name “Tara” and the number “1” were established to embody the commitment to being the preferred partner and market leader.

Tagline: The tagline, “With You in Every Choice” (معك في كل اختيار), was developed to highlight the company’s focus on partnership and customer experience.

Color Psychology: A primary color palette was chosen to visually reinforce the brand promise:

- Teal Blue (HEX #20b1bc): Selected for its conveyance of freshness, optimism, and clarity, echoing open skies.

- Dark Navy Blue (HEX #073a4d): Chosen to evoke strength, trust, and timeless elegance, grounding the brand.

Communication Bridge (AI Voice Feature): Given the client was primarily an Arabic speaker, we ensured all communication was seamless by using a robust voice feature with advanced AI translation for clear, concise, and culturally sensitive feedback throughout the development process.

Execution:

Crafting a Dual-Language Identity

Component	Detail & Rationale
Logo Design	Integrated the Arabic name (تارا) and the number '1' (representing being the first/preferred partner) with an efficient-looking curved arrow motif. Custom-made Arabic typography was used in the logo to meet the client's request for a distinct shape.
Typography	Used Montserrat for English text and the custom-designed Arabic GE-SS for Arabic text to ensure a consistent, professional, and highly readable look across all materials.
Brand Voice	Defined a dual tone for communications: Authoritative yet approachable for professional documents and Confident and inspiring for marketing materials. Guidelines were set to be action-oriented and customer-focused, promoting benefits over just features.
Consistency Rules	The guide established clear logo usage rules (clear zone, minimum size, incorrect usage examples) and strict brand management guidelines for the marketing team, external partners, and vendors.

The Result:

A Definitive Launch Platform

The final 61-page TARA 1 Brand Standards Guide V 3.5 is the “definitive resource” for the company. It provides the clarity needed to build brand recognition and protect their investment.

The guide successfully delivers the following:

Operational Readiness: Ready-to-use artwork files for 20 different applications, including business cards, letterheads, packaging boxes, delivery bags, social media templates, and staff uniforms.
Unified Presence: Detailed mockups demonstrating brand application across key touchpoints, such as Car Branding, Digital Ads, and the Shop Name Board, guaranteeing a unified look from day one.
Social Media Governance: Comprehensive social media guidelines detailing tone of voice, content templates, response rules, and even emoji usage to manage community engagement effectively.

The TARA 1 Brand Guide ensures that every external and internal touchpoint, from sales representatives to external agencies, upholds a consistent and professional brand identity, positioning TARA Delivery Services L.L.C. for immediate success and growth.

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